Clean Water

This short PSA aired on American Idol last week during the Idol Gives back episode, which i thought was pretty amazing .  I thought it was a great way to open the show and to show (millions of people) what that nights episode would be about. It takes place in New York City to resemble what happens everyday in Africa and to show the great need for clean water. I dont know exactly what about it gets me but i think how it takes place in the most populated city in the united states and how there are people like us who dont have access to clean water and how it is a real global problem. Although in the commercial they have computers but no clean water so it does look a little bit goofy.  It was interesting to see something like that on prime time TV.  TV usually likes to try and show us things to make us feel good or tell us how to feel good, but this PSA (and show) was devoted to exposing the harsh realities for billions of people (And how we need to help change it). In the words of Steven Colbert American Idol deserves a tip of the hat.

Oscar winner Jennifer Connelly, Hotel Rwanda director Terry George, and award- winning cinematographer Ellen Kuras donated their time to shoot our PSA.  Imagine if New York’s taps ran dry. What would we do? This 60 second spot allows us to imagine for a moment what life without clean water would be like in New York City.